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Abstract

Students studying “fringe” agribusiness sectors (e.g,, supermarkets, textile manufacturers, paper mills, wholesale nurseries etc.) need more business training. Attempts to serve these sectors by broadening courses would probably add some topics and reduce others. The result could be less beneficial for students seeking careers in traditional “core” areas (e.g., agricultural sales, input supply, agricultural finance, cooperatives, and commodity marketing). Because the needs of these “fringe” areas are not uniform, “generic” agribusiness courses may not address all their specific business skill needs. One starting point could be to rotate part of the agribusiness capstone course so three major topics are covered in depth different semesters: supply chain management, human resource management, and regulations, public relations, and crisis management.

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