DISCOVERING NICHE MARKETS: A COMPARISON OF CONSUMER WILLINGNESS TO PAY FOR LOCAL (COLORADO GROWN), ORGANIC, AND GMO-FREE PRODUCTS

Demand for value-added products is highly segmented among different types of consumers. In this article, we assess consumer preferences for local, organic, and GMO-free potatoes in order to discover their potential niche markets. We identify sociodemographic characteristics that affect consumer preferences and compare the effects of different attributes on consumers' willingness to pay. Results suggest that the attribute "Colorado grown" carries a higher willingness to pay than organic and GMO-free attributes.


Issue Date:
2002-12
Publication Type:
Journal Article
DOI and Other Identifiers:
Record Identifier:
https://ageconsearch.umn.edu/record/15073
PURL Identifier:
http://purl.umn.edu/15073
Published in:
Journal of Agricultural and Applied Economics, 34, 3
Page range:
477-487
Total Pages:
11
JEL Codes:
D12; Q13




 Record created 2017-04-01, last modified 2020-10-28

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