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Abstract

Creative agriculture is a new agricultural type with originality as a key element, integrating agricultural production activities into creative activities such as culture and art, broadening functions of agriculture and improving added value of agricultural products. Creative agriculture is characterized by external economy, technology integration, art appreciation, high efficiency and value, and it is significant for promoting inheritance of traditional culture, optimal allocation and regeneration of resources, optimal distribution of elements, expansion of agricultural functions, construction of beautiful countryside, cultural construction of rural areas, transformation of agricultural and rural economic growth mode. With agricultural resources as the foundation, sightseeing and leisure agriculture as the breakthrough point, by means of science and technology, many regions in China have explored products of creative agriculture and presented several typical cases of creative agriculture. However, these projects are mostly restricted by problems such as poor development concept, lack of supportive policies, and ineffective industrial integration. Taking Zhejiang Province for example, the authors proposed path choice, supportive system and relevant policy suggestions for the development of creative agriculture.

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