In the European Union, mitigation measures to abate diffuse pollution from agricultural land are implemented under the direction of the EU Nitrates and Water Framework Directives. As these measures are implemented in national policies, a review process will look at the efficacy of the measures with a view to recommending further measures as necessary. This study examines the willingness of farmers to adopt riparian buffer zones on agricultural land. A total of 247 farmers in 12 catchments in the Republic of Ireland were asked their opinion in relation to a proposal to install a 10 metre deep riparian buffer zone under a five year scheme and the analysis was based on principal components analysis, contingent valuation methodology and a Generalized Tobit Interval model. Results from this analysis indicated that famers’ willingness to supply a riparian buffer zone depended on a mix of economic, attitudinal and farm structural factors. A total of 53% of the sample indicated a negative preference for provision. Principle constraints to adoption include interference with production, nuisance effects and loss of production in small field systems. Of those willing to engage with supply, the mean willingness to accept based cost of provision for a 10 metre riparian buffer zone was estimated to be €1513 ha-1 per annum equivalent to €1.51 per linear metre of riparian area.