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Abstract

Interest and sales in natural meats continue to grow, with increased offerings in supermarkets and other mainstream marketing channels. Producers interested in direct marketing also consider natural meats an attractive niche market. This study focuses on the market for natural meat, including freezer beef, in Colorado with special attention to whether consumers in different areas of the state differ in their price and product choices. Findings show that about 20% of Front Range Colorado consumers purchase at least some of their meat from specialty shops or natural food stores, while 24% of rural, Western Slope consumers buy at least some meat directly from producers.

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