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Abstract
We experimentally investigate gender- and occupation-specific differences in market entry
behavior and test whether female entrepreneurs are more willing to take strategic risk and
engage in competition than other women. To facilitate strategic thinking, we induce asymmetric
gain and loss experiences. We find that female entrepreneurs react to own gains and losses
like other women and to opponents’ experiences like male entrepreneurs. Overall entry of
female entrepreneurs is much lower than that of male entrepreneurs and does not differ from
other women indicating that also female entrepreneurs dislike strategic competition. Risk
aversion does not to account for this finding.