THE BEGINNING OF ORGANIC FISH FARMING IN ITALY

Italian demand for organic products is rapidly increasing, yet there is currently no supply of certified organic marine-fish. Moreover, over recent years marine fish farm profitability has been reduced because of competition from imported products. A pilot project was carried out in order to: a) define standards for organic marine fish farming; b) evaluate production costs in four farms, experimenting semi-extensive organic fish farming under proposed standards (seabream, Sparus aurata and seabass, Dicentrarchus labrax); c) estimate the potential demand for certified organic marine fish and consumer willingness to pay in order to figure out the profitability of a product differentiation strategy. This paper shows the economic results for production costs at the farm level and potential demand. The latter has been estimated using survey-data of 6,877 consumers by means of a questionnaire-interview carried out during an experimental organic marine fish promotion sale. Results show that organic marine fish farming could be a good market opportunity for some Italian fish farmers by improving consumer information on organic products, adopting a supply concentration strategy at the farm level and carefully managing semi-extensive-farming set up by proposed regulations.


Subject(s):
Issue Date:
2002
Publication Type:
Working or Discussion Paper
DOI and Other Identifiers:
Record Identifier:
https://ageconsearch.umn.edu/record/14367
PURL Identifier:
http://purl.umn.edu/14367
Total Pages:
19
Series Statement:
Working Paper WP02-3; Paper Presented at the 8th Joint Conference on Food, Agriculture and the Environment, August 25-28, 2002, Red Cedar Lake, Wisconsin




 Record created 2017-04-01, last modified 2020-10-28

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