The main objective in this causal-correlation field research was to identify effective factors on rural youth's attitude towards agricultural occupation, in Kohgiluyeh and Boyer-Ahmad Province, Iran. Rural youth 15-25 years old in Kohgiluyeh and Boyer- Ahmad province were the population of this study. The technique of sampling was cluster sampling. The technique of data collection is questionnaire. The panel of experts was used to validity of the questionnaire. Corenbach Alpha was used to gain assurance of the reliability of the questionnaire (α=0.79). The results of multivariate regression indicate the variables of type of farming system, rate of relation to organizations, participation in extension and education courses, insurance, age and income have the main role in showing the variations of attitude to agricultural occupation.