The use of synthetic fiber is increasing, replacing cotton fiber in textile industry. Various nonwoven technologies constitute the fastest growing sector of textiles in both the U.S. and rest of the world. This study evaluates the potential for cotton fiber in nonwoven textiles and analyzes the issues of cotton use in nonwovens, with a focus on potential target markets. Data was collected through an online survey conducted among the nonwoven products producing firms. The study shows that cotton is not being used by most of the nonwoven producing firms, with polypropylene as rayon as the primary substitute fibers. Reasons for using the substitute fibers include price, price volatility, processing costs, etc., of cotton. However, it appears to be potential for cotton, especially in hygiene and other products requiring absorbency.