This paper describes historical, current and potential market opportunities for organic produce in New Zealand and overseas. New Zealand is unique as a developing country relying on agricultural production and trade for most of its foreign exchange earnings. The challenge for the NZ agricultural sector is to access high value markets, as consumer demand changes, away from price, to a greater focus on food safety and concern over the environment. We assess potential scenarios of development in the sector, using the Lincoln Trade and Environment Model (LTEM), a partial equilibrium trade model that differentiates between organic and conventional production methods.


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