Singular incentive mechanisms are not a panacea for all environmental problems. In the majority of cases, a mix of instruments tailored to specific policy and Natural Resource Management (NRM) goals will be the most effective response to environmental problems. This paper presents a framework that has been designed to act as a guide to the selection, design and delivery of an incentive mechanism (or mechanisms) by aligning the issues, dynamics and operating structure of a group of landholders with a mix of ‘best fit’ incentives. The framework does this by collecting information through a series of checklist questions and subsequently uses a matrix and ranked criteria to analyse the information. The framework has been used on a trial basis and the outcomes have revealed encouraging trends which have helped to move the incentives debate forward.