Based on value chain analysis method, we surveyed and interviewed interest groups of batik industry in Danzhai County. From raw material production, product processing, marketing, organization and management, we discussed the supply chain of batik products in ethnic minority areas, and analyzed favorable factors of batik industry development and obstacles to interest groups developing batik industry. Finally, we put forward corresponding policy suggestions, including strengthening farmers’ ability in batik production section, enhancing capability construction of batik cooperatives and associations, increasing cultural added value of batik products, bolster policy and financial support of government departments, and promoting establishment of cooperative mechanism for handicrafts.


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