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Abstract

There is increasing awareness of the need for new approaches to delivering agricultural extension based on an interactive model of networking systems, which integrate knowledge production, adaptation, advice and education. This paper explores the literature surrounding the modelling of farmer decision making, concepts of learning and behaviour change, and ways to stimulate attitude and behaviour change. It shows that facilitated group learning can be a very effective tool for supporting innovation amongst farmers and cites the ADER project, which was implemented in the East of England region between 2001 and 2007, as an example of good practice.

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