Non-governmental organizations usually operate in cities. This tendency results from the fact that the larger the population, the easier it is for organizations to find members. It is also influenced by accumulation of social problems in urban areas, which those organizations may attempt to solve. It does not mean, however, that rural areas lack active people who want to work towards common good. This article describes Polish non-urban organizations and presents a unique initiative called WIR Association (wir = whirl), which has gathered local administration, non-governmental organizations as well as entrepreneurs.