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The U.S. organic food market recently experienced a rapid expansion, and yet this in-dustry‟s potential to promote economic development remains largely unexplored. This paper proposes the introduction of organic-food agritourism as a sustainable development strategy for a distressed rural community. In contrast to conventional impact studies that emphasize final demand shocks, this study examines the impact of higher regional purchase coefficients (RPCs) based on the hypothesis that agritourism promotion will attract nature-oriented tour-ists inclined to spend more on organic produce. Using a social accounting matrix (SAM) model, we found that a successful campaign to promote organic agriculture not only is ex-pected to deliver higher production output, but also generates a more egalitarian distribution of income.


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