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Abstract

Growers need good marketing information. However, it is unlikely that present producers will universally adopt available communications. Crucial issues remain in how best to make the plans of information providers coincide with the needs and interests of information users such as growers. The results of a Pennsylvania survey do not chart a prescriptive course for dealing with these issues, but they suggest that producers have clear inclinations which will affect the use-and success of any information system.

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