Africa has often been described as the 'forgotten continent' but dramatic changes have occurred in African agribusiness over the last ten years. On the one hand, the greatest transfer of land ownership since the colonial era continues apace. These deals are sometimes seen as a land grab, or new form of colonialism. On the other hand this new investment and the involvement of large scale agribusiness also offers the potential of bringing new technologies and techniques to the region. Could this technology transfer help Africa to replicate the Brazilian ‘miracle’? The wider agricultural community, more familiar with tales of feuds and famine in Africa, has largely overlooked many of these changes, but this paper argues that it behoves the Agribusiness community to understand what is happening, and to ask: is it time for Agribusinesses to invest in Africa?