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Abstract

The aim of this article is to present results of Uzbek travel companies survey focusing primarily on market research and strategy-setting while putting this in contrast to international experience in this sector. We present that many Uzbek travel companies are not used to do proper marketing research, only the biggest are. There are not rare cases of situations when management does not know how to define strategic behavior and strategy itself (as majority of companies lack long-term vision and orient themselves primarily on short run profits).

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