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Abstract
Despite the wealth of information freely available via a range of media, farmers lack both
confidence and many of the capabilities to develop their own written strategic business
plans. The fact that most farmers do not have a formal strategic plan for their business is
testimony to this. Information per se is unlikely to be constraining individuals in completing
this task since it is widely available and has been promulgated by the extension agencies in
the past. This suggests that the 'one-way' approach to technology transfer is inappropriate for
developing business management capabilities amongst the farming community. Our aim was
to test the effectiveness of a participatory workshop on farm business management to help
individuals build and apply new knowledge and skills in strategic management, specifically
planning and control. The workshop was designed to allow participants to develop their
knowledge and skills by writing their own farm strategy. Adult learning principles were
utilised in the workshop design. Participants were able to integrate and apply their existing
knowledge and experience within a conceptual framework. The workshop exceeded the
expectations of all of the participants. They gained greater confidence to plan for the future
and in their own ability to learn.