In this paper we explain the economic evaluation system developed by economists―in conjunction with senior managers―for the Department of Natural Resources and Environment’s Agriculture Division. This evaluation system has two components: qualitative and quantitative. The former focuses Departmental activity on areas where there is market failure. The latter measures the gross benefits from Departmental activity by using linear programming models. We also document the implementation of the system to a recent Victorian Government intiative―Growing Horizons. We explain the process, impact to date, and lessons learned by undertaking this exercise.