This study strengthens the empirical basis for risk analysis by identifying the importance which producers attach to different risk management strategies in New Zealand's deregulated farming environment. A nationwide survey covering eight farm types was conducted. As range of production, marketing and financial strategies used by farmers and growers were identified. Some strategies appear to be favoured by farmers and growers in all industries, others seem to be industry specific, and some are universally unpopular. The mix of strategies employed seems to vary by farm type. Possible reasons for variation are identified.