Pre-packed and Fresh-cut convenience vegetables for both retail and food service applications have been increasingly appearing in the global marketplace. This trend has extended into the CARICOM Region and is expected to experience substantial market growth for processing of fresh cut vegetables. However, these processors are also expected to face numerous challenges requiring a new and higher level of technical and operational sophistication. The Convenience Food segment in the Region has been primarily driven by supermarket and fast food chains, with majority of the market controlled by imported tropical vegetables. This study seeks to identify some of the more important attributes driving consumer demand for convenience foods (Pre-packed Vegetables) in the Region that will guide Small Farmers to making a more substantial and/or continued contribution and participation to the segment in the development of their economies.