The benefits of an objective method of describing beef carcasses are being investigated through trials at several Australian abattoirs. This paper reports the results of an attitudinal study carried out with the beef retailers who trade with one of these abattoirs. Most retailers surveyed were receptive to the idea of an objective classification system and felt that it would be useful to them in carcass trading. However, other findings raised doubts about the ability of the system being trialed to meet their requirements. The results had a number of implications for the planning of specific aspects of this classification trial.