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Abstract

Effective communication is one of the keys to achieving successful partnerships between beef business managers, technical specialists, businesses in value chains, CRC management and partner agencies. It is the responsibility of the BPP Communication, Information and Marketing Strategy to ensure all partners in the BPP network have access to the information and resources they need, can share information and experiences, can give and receive support, and have opportunities to provide feedback. In this paper the elements of the strategy are outlined.

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