The concept of products having designated country of origin was investigated. It was established that a coherent approach can be developed by systematic organisation and structuring of the available information. A working definition was developed for identification of successful practices in food transparency. Several successful solutions for increasing transparency along the food chain were identified. The lessons learned from these solutions can be used for better understanding of the problems related to the transparency of claims and statements on food products having designated country of origin and for increasing the transparency about the validity of such statements and claims