Hey Look at Me: The Effect of Giving Circles on Giving

Theories abound for why individuals give to charity. We conduct a field experiment with donors to a Yale University service club to test the impact of a promise of public recognition on giving. Some may claim that they respond to an offer of public recognition not to improve their social standing, but rather to motivate others to give. To tease apart these two theories, we conduct a laboratory experiment with undergraduates, and found no evidence to support the alternative, altruistic motivation. We conclude that charitable gifts increase in response to the promise of public recognition primarily because of individuals' desire to improve their social image.


Issue Date:
2012-01
Publication Type:
Working or Discussion Paper
DOI and Other Identifiers:
Record Identifier:
https://ageconsearch.umn.edu/record/121670
PURL Identifier:
http://purl.umn.edu/121670
Total Pages:
18
JEL Codes:
D64; C90; L30
Series Statement:
Economic Growth Center Discussion Paper
1006




 Record created 2017-04-01, last modified 2019-08-30

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