This article presents the major economic problems of poultry production in Egypt. Illustrative cases were taken from empirical field studies in Egypt. Even though related studies in neighbouring countries which have shown similar performances, restricting the empirical results to the case study of Egypt was to avoid bias. The Study concluded the best approach to reach an ficient poulty industry is to establish an integrated marketing system, which include Horizontal integration among small scale production units, in order to enjoy the economies of scale that creates opportunities for the application of modern technology and Vertical integration among the successive stages and components of the market with recpect to inputs and outputs.