Market Competitiveness and Demographic Profiles of Dairy Alternative Beverages in the United States: The Case of Soymilk

Data from U.S. households for year 2008 were used in examining market competitiveness of soymilk using tobit procedure. Unconditional own- and cross-price elasticities are larger than their conditional counterparts. Income, age, employment status, education level, race, ethnicity, region and presence of children are significant drivers affecting the demand for soymilk.