An important component of the beef cow herd is the contribution of the dam to herd profitability. Yet, no research has contributed to valuing the dam’s genetic contribution to herd quality performance or profitability. This paper examines how managing for dam genetic pedigree quality grade affected the outcome of calf crop quality, and simulates the economic impact for different levels of quality premium. The results show that managing for dam pedigree genetics beyond three generations in the herd has little economic value for producers.