Changes are investigated in the Australian agricultural economics profession, 1975–99, using a conventional microeconomics framework of supply and demand for agricultural economists. Aggregate exogenous factors such as changes in the agricultural and tertiary education sectors, and changes in beliefs about the proper role of government, have changed both supply and demand conditions for agricultural economists. The profession has responded by shifting its focus away from narrowly agricultural policy, especially marketing policy, towards areas of market failure such as environmental and natural resource issues.