New Zealand Wool Inside: A Discussion Case Study

The case study is aimed at discussing the strategic and organizational implications of recent value adding and branding initiatives in New Zealand’s strong wool industry with special attention to decisions by a group of farmers. The objective of the case study is to discuss (a) the value of past and current generic promotion campaigns in the wool industry; (b) the viability of recent private value adding and branding campaigns, as well as of the organizations behind such initiatives; (c) the likely impact of the initiatives in the economy of the farmers; (d) if farmers should invest in any of the value adding companies or not (d) if farmers should engage collectively in supporting any of the initiatives, and if so how. This case study can be used in advanced undergrads, graduate and executive classes.

Issue Date:
Sep 01 2011
Publication Type:
Journal Article
DOI and Other Identifiers:
(ISSN #: 1559-2448) (Other)
Record Identifier:
PURL Identifier:
Published in:
International Food and Agribusiness Management Review, 14, 3
Page range:
Total Pages:
JEL Codes:
Q13; Q12
The IFAMR is the Official Journal of the International Food and Agribusiness Management Association:
Series Statement:
Volume 14
Issue 3

 Record created 2017-04-01, last modified 2020-10-28

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