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Abstract

The feasibility of implementing distinctive agriculture insurance in Hebei Province is analyzed from the following aspects covering the support of policies and laws; agricultural products and brands with Hebei distinct; the rich experience of insurance companies; farmers’ strong awareness on insurance and farmers’ great demand on agricultural insurance. The plights faced by distinctive agricultural insurance are pointed out. It includes weak awareness of farmers on buying insurance; low enthusiasm of insurance company; poor support from the government and backward laws and regulations and so on. The countermeasures on developing distinctive agricultural insurance are put forward. The countermeasures on improving farmers’ awareness on buying insurance; innovating the insurance products and services; increasing the support from the government; perfecting the legislation on agricultural insurance should be adopted to develop agricultural insurance.

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