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Abstract
Previous studies found individuals’ attractiveness or beauty is positively
correlated with job success. Is this success due to attractiveness alone, or does
attractiveness induce greater productivity? This study was conducted to
measure the effects of attractiveness on sales productivity. Data from an
undergraduate sales class at Purdue University were used to measure the impact
of individuals’ attractiveness on sales revenue. Regression analysis was used
with sales revenue as the dependent variable and attractiveness measures as
independent variables, along with other variables. An asymmetric impact of
attractiveness exists for males and females. More attractive females have higher
sales revenues, but beauty is unrelated to sales performance for males.