PROFITABILITY ANALYSIS AND STRATEGIC PLANNING OF COFFEE PROCESSING AND MARKETING IN RWANDA: A CASE STUDY OF A COFFEE GROWERS' ASSOCIATION

The research paper investigates the profitability of investing in producing for the specialty coffee market, using the Maraba Association as a case study. The paper also develops a strategic analysis and plan for the same association. The study finds that investing in coffee processing and marketing by coffee growers' associations such as the Maraba Association is profitable as long as there is a market for high quality coffee. In addition, strategic analysis and planning identify key success factors as well as action strategies that should be implemented to enable the Maraba Association to be successful in the future.


Issue Date:
2003
Publication Type:
Thesis/ Dissertation
DOI and Other Identifiers:
Record Identifier:
https://ageconsearch.umn.edu/record/11195
PURL Identifier:
http://purl.umn.edu/11195
Total Pages:
117
Series Statement:
Graduate Research Master's Degree Plan B Papers




 Record created 2017-04-01, last modified 2020-10-28

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