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Abstract
Beef processors' procurement channel selection is a critical element of a successful
supply chain in addressing challenges of food safety from consumers. However,
preference-based studies of cattle procurement methods in China are scarce. In this
study, the conjoint modelling approach is used to determine processors' perceptions of
various procurement channels.
Initial results based on a survey of 43 beef processors suggest that the beef processing
industry is still at the early stage of development and processors place most value on
regular suppliers and good trust. Findings will be used in developing policies that
encourage forward contracting between producers and processors.