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Abstract
Technology adoption in the Australian beef industry has been low and slow compared to the
intensive livestock and cropping industries. The principles of accelerated adoption provide an
innovative solution to this problem. In the Beef CRC, Sustainable Beef Profit Partnership
(BPP) members will meet regularly to measure their current performance, set targets for
future productivity increases, and use a profitability framework to assess the potential impact
of new technology. Capacity building and partnership outcomes will also be assessed. The
BPP teams will be supported with appropriate tools and resources. The information generated
will be used to underpin the achievement of Beef CRC commercialisation outputs and
profitability outcomes.