Technology adoption in the Australian beef industry has been low and slow compared to the intensive livestock and cropping industries. The principles of accelerated adoption provide an innovative solution to this problem. In the Beef CRC, Sustainable Beef Profit Partnership (BPP) members will meet regularly to measure their current performance, set targets for future productivity increases, and use a profitability framework to assess the potential impact of new technology. Capacity building and partnership outcomes will also be assessed. The BPP teams will be supported with appropriate tools and resources. The information generated will be used to underpin the achievement of Beef CRC commercialisation outputs and profitability outcomes.