000100595 001__ 100595 000100595 005__ 20180122214851.0 000100595 0247_ $$2Other$$aISBN 978-3-941766-03-7 000100595 037__ $$a1018-2016-81689 000100595 041__ $$aen 000100595 245__ $$aCustomer Communication of Regional Quality Efforts: A Case From the Grain Sector 000100595 260__ $$c2010-10 000100595 269__ $$a2010-10 000100595 270__ $$mchr.meyer.uf@uni‐bonn.de$$pMeyer, Christian H. 000100595 270__ $$mm.fritz@uni‐bonn$$pFritz, Melanie 000100595 270__ $$mschiefer@uni‐bonn.de$$pSchiefer, Gerhard 000100595 271__ $$mschiefer@uni‐bonn.de$$pSchiefer, Gerhard 000100595 271__ $$mm.fritz@uni‐bonn$$pFritz, Melanie 000100595 271__ $$mulb20a@uni-bonn.de$$pRickert, Ursula 000100595 300__ $$a8 000100595 336__ $$aConference Paper/ Presentation 000100595 520__ $$aUsually, marketing communication efforts in the agrifood sector address the end consumers and concentrate on products that are processed and ready for consumption, thus quality efforts often concentrate on the final product. Moreover, there’s a widespread view that agricultural commodities like wheat aren’t suitable neither for product focused marketing nor branding. However, recent developments in the in agrifood sector challenge this view. The increasing use of biotechnology, the globalisation of markets and changing consumer demands for quality, food safety and process attributes require improved communication concepts and information sharing along whole production chains. This paper considers the development of a quality communication system to support a regional wheat brand and prerequisites for quality management efforts. 000100595 542__ $$fLicense granted by Ursula Rickert (ulb20a@uni-bonn.de) on 2011-02-22T08:41:59Z (GMT): <center> <h2> Deposit Agreement </h2> </center> I represent that I am the creator of the digital material identified herein (“Work”). I represent that the work is original and that I either own all rights of copyright or have the right to deposit the copy in a digital archive such as AgEcon Search. I represent that in regard to any non-original material included in the Work I have secured written permission of the copyright owner (s) for this use or believe this use is allowed by law. I further represent that I have included all appropriate credits and attributions. I hereby grant the Regents of the University of Minnesota (“University”), through AgEcon Search, a non-exclusive right to access, reproduce, and distribute the Work, in whole or in part, for the purposes of security, preservation, and perpetual access. I grant the University a limited, non-exclusive right to make derivative works for the purpose of migrating the Work to other media or formats in order to preserve access to the Work. I do not transfer or intend to transfer any right of copyright or other intellectual property to the University. If the Deposit Agreement is executed by the Author�s Representative, the Representative shall separately execute the following representation: I represent that I am authorized by the Author to execute this Deposit Agreement on behalf of the Author. 000100595 650__ $$aAgribusiness 000100595 650__ $$aAgricultural and Food Policy 000100595 650__ $$aFarm Management 000100595 650__ $$aFood Consumption/Nutrition/Food Safety 000100595 650__ $$aProduction Economics 000100595 650__ $$aResearch Methods/ Statistical Methods 000100595 6531_ $$aprototyping 000100595 6531_ $$aquality communication system 000100595 6531_ $$aregion of origin 000100595 700__ $$aMeyer, Christian H. 000100595 700__ $$aFritz, Melanie 000100595 700__ $$aSchiefer, Gerhard 000100595 720__ $$aSchiefer, Gerhard$$eeditor 000100595 720__ $$aFritz, Melanie$$eeditor 000100595 720__ $$aRickert, Ursula$$eeditor 000100595 773__ $$o713$$q706 000100595 8564_ $$s688547$$uhttps://ageconsearch.umn.edu/record/100595/files/50-Meyer.pdf 000100595 887__ $$ahttp://purl.umn.edu/100595 000100595 909CO $$ooai:ageconsearch.umn.edu:100595$$pGLOBAL_SET 000100595 912__ $$nSubmitted by Ursula Rickert (ulb20a@uni-bonn.de) on 2011-02-22T08:45:41Z No. of bitstreams: 1 50-Meyer.pdf: 688547 bytes, checksum: de3d17bad9900cf933f76e86b2cd9a64 (MD5) 000100595 912__ $$nMade available in DSpace on 2011-02-22T08:45:42Z (GMT). No. of bitstreams: 1 50-Meyer.pdf: 688547 bytes, checksum: de3d17bad9900cf933f76e86b2cd9a64 (MD5) Previous issue date: 2010-10 000100595 982__ $$gInternational European Forum on System Dynamics and Innovation in Food Networks>2010 International European Forum, February 8-12, 2010, Innsbruck-Igls, Austria 000100595 980__ $$a1018