000100595 001__ 100595
000100595 005__ 20180122214851.0
000100595 0247_ $$2Other$$aISBN 978-3-941766-03-7
000100595 037__ $$a1018-2016-81689
000100595 041__ $$aen
000100595 245__ $$aCustomer Communication of Regional Quality Efforts: A Case From the Grain Sector
000100595 260__ $$c2010-10
000100595 269__ $$a2010-10
000100595 270__ $$mchr.meyer.uf@uni‐bonn.de$$pMeyer,   Christian H.
000100595 270__ $$mm.fritz@uni‐bonn$$pFritz,   Melanie
000100595 270__ $$mschiefer@uni‐bonn.de$$pSchiefer,   Gerhard
000100595 271__ $$mschiefer@uni‐bonn.de$$pSchiefer,   Gerhard
000100595 271__ $$mm.fritz@uni‐bonn$$pFritz,   Melanie
000100595 271__ $$mulb20a@uni-bonn.de$$pRickert,   Ursula
000100595 300__ $$a8
000100595 336__ $$aConference Paper/ Presentation
000100595 520__ $$aUsually, marketing communication efforts in the agrifood sector address the end consumers and concentrate on
products that are processed and ready for consumption, thus quality efforts often concentrate on the final product.
Moreover, there’s a widespread view that agricultural commodities like wheat aren’t suitable neither for
product focused marketing nor branding. However, recent developments in the in agrifood sector challenge this
view. The increasing use of biotechnology, the globalisation of markets and changing consumer demands for
quality, food safety and process attributes require improved communication concepts and information sharing
along whole production chains. This paper considers the development of a quality communication system to
support a regional wheat brand and prerequisites for quality management efforts.
000100595 542__ $$fLicense granted by Ursula Rickert (ulb20a@uni-bonn.de) on 2011-02-22T08:41:59Z (GMT):

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000100595 650__ $$aAgribusiness
000100595 650__ $$aAgricultural and Food Policy
000100595 650__ $$aFarm Management
000100595 650__ $$aFood Consumption/Nutrition/Food Safety
000100595 650__ $$aProduction Economics
000100595 650__ $$aResearch Methods/ Statistical Methods
000100595 6531_ $$aprototyping
000100595 6531_ $$aquality communication system
000100595 6531_ $$aregion of origin
000100595 700__ $$aMeyer, Christian H.
000100595 700__ $$aFritz, Melanie
000100595 700__ $$aSchiefer, Gerhard
000100595 720__ $$aSchiefer,   Gerhard$$eeditor
000100595 720__ $$aFritz,   Melanie$$eeditor
000100595 720__ $$aRickert,   Ursula$$eeditor
000100595 773__ $$o713$$q706
000100595 8564_ $$s688547$$uhttps://ageconsearch.umn.edu/record/100595/files/50-Meyer.pdf
000100595 887__ $$ahttp://purl.umn.edu/100595
000100595 909CO $$ooai:ageconsearch.umn.edu:100595$$pGLOBAL_SET
000100595 912__ $$nSubmitted by Ursula Rickert (ulb20a@uni-bonn.de) on 2011-02-22T08:45:41Z
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  Previous issue date: 2010-10
000100595 982__ $$gInternational European Forum on System Dynamics and Innovation in Food Networks>2010 International European Forum, February 8-12, 2010, Innsbruck-Igls, Austria
000100595 980__ $$a1018