Consumers’ Preference for Sweet Peppers with Different Process Attributes: A Discrete Choice Experiment in Taiwan

Based on an online discrete choice experiment (DCE) this study investigates the relative importance of food label information (country of origin, production methods, chemical residue testing (CRT)) and price for Taiwanese consumers’ in their purchase of sweet peppers. Results show that respondents focus mostly on the COO labeling during their sweet-pepper shopping, followed by price. Information concerning CRT results and production methods are of less importance. Our findings also indicate that interaction between attributes matter and that preference for attribute levels differs depending on socioeconomic characteristics.


Editor(s):
Schiefer, Gerhard
Rickert, Ursula
Issue Date:
2016-05
Publication Type:
Conference Paper/ Presentation
DOI and Other Identifiers:
ISSN 2194-511X (Other)
PURL Identifier:
http://purl.umn.edu/244483
Page range:
268-287
Total Pages:
20




 Record created 2017-04-01, last modified 2017-08-29

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