Senior Management’s Influence on New Product Development Projects and Firm Performance in Small and Medium-Sized Food Companies

This paper analyses direct and indirect effects of senior management behavior on the success of new product development projects and firm performance. To examine these behaviors, a PLS-structural equation model is applied to survey data collected from R&D-managers of small and medium-sized food and drink companies in Germany. Results found that project planning and process performance are able to mediate about 50% of the total impact of senior management support on project performance, with project planning being the more important mediator. Effects on firm performance are also largely mediated through its antecedents in the proposed model.

ifamr, ifama
Issue Date:
Nov 01 2015
Publication Type:
Journal Article
DOI and Other Identifiers:
(ISSN#:1559-2448) (Other)
Record Identifier:
PURL Identifier:
Published in:
International Food and Agribusiness Management Review, Volume 18, Issue 4
Page range:
Total Pages:
JEL Codes:
D22; L10; Q13
The IFAMR is published quarterly by the International Food and Agribusiness Management Association. For more information visit:
Series Statement:
Volume 18
Issue 4

 Record created 2017-04-01, last modified 2018-01-23

Download fulltext

Rate this document:

Rate this document:
(Not yet reviewed)