The Case of Strategic Management and Marketing Consulting for ATO: Doing Business in Tajikistan

This case offers students the simulation of providing consulting to a small, newly-formed and struggling dairy processor in the developing country of Tajikistan. The task is to conduct a profitability analysis using data provided by the firm. This can be accomplished by calculating the contribution margin of each product and estimating monthly break-even production levels for various scenarios. The information, combined with the background provided in the case, can be used to develop marketing and production strategies. Completing this analysis requires working with imperfect data and making appropriate assumptions. The case highlights the reality of challenges faced by small-scale agribusinesses in emerging economies.


Editor(s):
IFAMR, IFAMA
Issue Date:
Feb 01 2015
Publication Type:
Journal Article
DOI and Other Identifiers:
ISSN #: 1559-2448 (Other)
Record Identifier:
http://ageconsearch.umn.edu/record/197786
PURL Identifier:
http://purl.umn.edu/197786
Published in:
International Food and Agribusiness Management Review, Volume 18, Issue 1
Page range:
167-174
Total Pages:
8
JEL Codes:
A22; M21; Q13
Note:
The IFAMR is published quarterly by the International Food and Agribusiness Management Association (IFAMA). www.ifama.org
Series Statement:
Volume 18
Issue 1




 Record created 2017-04-01, last modified 2018-01-22

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