Innovativeness of Ceretto Aziende Vitivinicole: A First Investigation into a Wine Company

As the second greatest producer and largest exporter of wine, Italy has been impacted by the global economic crisis. This study investigates a long established and highly successful family owned and operated business in the wine sector and their ability to continuously innovate products, processes and target markets. This research is aimed at ascertaining whether effective firm management in the wine sector depends on the combination of internal and external innovation.


Editor(s):
IFAMR, IFAMA
Issue Date:
Nov 01 2014
Publication Type:
Journal Article
DOI and Other Identifiers:
The IFAMR is published quarterly by the International Food and Agribusiness Management Association. www.ifama.org (Other)
PURL Identifier:
http://purl.umn.edu/188716
Published in:
International Food and Agribusiness Management Review, Volume 17, Issue 4
Page range:
223-236
Total Pages:
14
JEL Codes:
M00; M11
Note:
The IFAMR is published quarterly by the International Food and Agribusiness Management Association. www.ifama.org
Series Statement:
Volume 17
Issue 4




 Record created 2017-04-01, last modified 2017-08-28

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