Grameen Danone Foods Limited (GDF)

This case describes Grameen Danone Foods (GDF), a fresh dairy product company in Bangladesh that was founded in 2007. GDF is the result of a joint venture between Groupe Danone, a multi-national corporation, and the Grameen Bank, a Bangladeshi non-governmental organization (NGO). GDF collects milk from many small dairy farmers and produces yogurt products for distribution through both rural and urban channels. The issues, challenges and opportunities highlighted in the case are relevant for students and industry professionals. The SWOT (Strengths, Weaknesses, Opportunities, Threats) framework is ideal for analyzing the content of the case; this may then be used to create future plans, for the business as a whole and specifically in the areas of marketing and operations.


Editor(s):
IFAMR, IFAMA
Issue Date:
Feb 15 2012
Publication Type:
Journal Article
DOI and Other Identifiers:
(ISSN #: 1559-2448) (Other)
PURL Identifier:
http://purl.umn.edu/120862
Published in:
International Food and Agribusiness Management Review, Volume 15, Issue 1
Page range:
127-158
Total Pages:
32
JEL Codes:
Q
Note:
The International Food and Agribusiness Management Review is published quarterly by IFAMA. www.ifama.org. TEACHING NOTES available for instructors by contacting IFAMA.
Series Statement:
Volume 15
Issue 1




 Record created 2017-04-01, last modified 2017-08-26

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