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International Food and Agribusiness Management Review >
Volume 12, Issue 1, 2009 >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/53743
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| Title: | Supplying Improved Seed to Farmers in Rural Kenya: The Case of Freshco Kenya Ltd. |
| Authors: | Mabaya, Edward
Cramer, Laura K.
Mahiga, Veronica K.
Pham, Huong Q.
Simpson, Tara M.
Tang, Xiaowei C. |
| Authors (Email): | Mabaya, Edward (em37@cornell.edu)
Cramer, Laura K. (lkc9@cornell.edu)
Mahiga, Veronica K. (vkm5@cornell.edu)
Pham, Huong Q. (hqp2@cornell.edu)
Simpson, Tara M. (tms49@cornell.edu)
Tang, Xiaowei C. (xt26@cornell.edu) |
| Keywords: | Kenya
seed industry
smallholder farmers
scenario planning |
| JEL Codes: | Q10
Q12 |
| Issue Date: | 2009-02-15 |
| Abstract: | Freshco, a small producer and distributor of hybrid maize seed and macadamia seedlings, was one of the first private companies to enter the Kenya seed market after its liberalization. Currently, the company produces and markets six high yielding maize varieties that are suited for diverse agro-ecological conditions. Despite the company’s encouraging growth in the local maize seed market, Freshco’s executives recognize the need to scale up operations to stay competitive. The company’s challenge is to recognize business opportunities and customer needs in an environment susceptible to ecological, political, and socioeconomic change. |
| URI: | http://purl.umn.edu/53743 |
| Institution/Association: | International Food and Agribusiness Management Review>Volume 12, Issue 1, 2009 |
| Total Pages: | 20 |
| From Page: | 1 |
| To Page: | 20 |
| Collections: | Volume 12, Issue 1, 2009
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