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Title: U.S. and Canadian Consumer Perception of Local and Organic Terminology
Authors: Campbell, Benjamin L.
Khachatryan, Hayk
Behe, Bridget K.
Dennis, Jennifer
Hall, Charles
Authors (Email): Campbell, Benjamin L. (
Khachatryan, Hayk (
Behe, Bridget K. (
Dennis, Jennifer (
Hall, Charles (
Editors (Email): IFAMR, IFAMA (
Keywords: consumer perception
JEL Codes: Q13
Issue Date: 2014-05-01
Series/Report no.: Volume 17
Issue 2
Abstract: The varying terms associated with local and organic have the potential to confuse consumers as to their true meaning, especially with respect to production practices. For these reasons we examined the perceptions and misperceptions of the terms local and organic, specifically focusing on differences between U.S. and Canadian consumers. Our results show that a subset of consumers correctly identifies the main characteristics of local and organic. However, there is a subset of consumers that has inaccurate perceptions of these terms. Comparing U.S. and Canadian consumers we see numerous significant perception differences, especially with regard to local.
Notes: The IFAMR is published quarterly by the International Food and Agribusiness Management Association.
Identifiers: (ISSN#: 1559-2448)
Institution/Association: International Food and Agribusiness Management Review>Volume 17, Issue 2, 2014
Total Pages: 20
From Page: 21
To Page: 40
Collections:Volume 17, Issue 2, 2014

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