GUSTOS Y PREFERENCIAS DE LOS CONSUMIDORES QUE COMPRAN HONGOS COMESTIBLES EN SUPERMERCADOS DE MÉRIDA, YUCATÁN, MÉXICO

During the first half of 2008, a researching study was done through interviews for some purchase department employees of selected supermarkets, as well as the people that acquire mushrooms “Pleurotus Ostreatus” and other edible mushrooms in Mérida, Yucatán. This study was done with the purpose of identifying their consumer behavior, consumption and to understand how the product is perceived in the supermarket shopping area. The collected data was processed using the percentages technique. It found that the majority (75 %) of respondents had mid-higher and higher education, also 50% were from Yucatan and the remaining percentage from other states in Mexico. The market segment consists mainly of women (65%), in relation to men (35%). The main reasons for purchasing include statements of the nutritional value of the product and family traditions. Most consumers of mushrooms (Pleurotus Ostreatus) considered that it has a high price, but also good quality. Finally, the majority (75 %) stated that they are willing to consume other varieties of mushrooms as well as processed. The study provides relevant information for mushrooms producers for their decision-making process, based on the characteristics and real needs of the product consumers.


Other Titles:
Preferences of mushrooms consumers in the supermarkets of Mérida, Yucatán, México
Subject(s):
Issue Date:
Mar 24 2011
Publication Type:
Journal Article
DOI and Other Identifiers:
10.22004/ag.econ.99472
ISSN-1405-9282 (Other)
Record Identifier:
https://ageconsearch.umn.edu/record/99472
PURL Identifier:
http://purl.umn.edu/99472
Published in:
Revista Mexicana de Agronegocios, 28, January-June 2011
Page range:
557-565
Total Pages:
9
Series Statement:
REVISTA MEXICANA DE AGRONEGOCIOS
Vol. 28




 Record created 2017-04-01, last modified 2020-10-28

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