In this paper, we studied the importance of indigenous biodiversity (native bush) on farm properties in the Waikato Region. To do this, we surveyed both real estate agents and farmers. We discovered that opinions of native bush between the two groups were very different. A small percentage of real estate agents believed that indigenous biodiversity on farms mattered; type of farm sold and age of respondent influenced this belief. While approximately half of Waikato farmers believed that native bush was important; this was influenced by age, income, education level, number of farm owners and sex. Farmers suggested that rates rebates, as well as subsidized planting and subsidized fencing would motivate them to plant more native bush on their lands.