A lot of research is carried out on the Contingent Valuation Method to assess environmental goods. However, the method is rarely applied to quantify reimbursements for agri-environmental policy. In this paper, this contradiction is explained by conceptual shortcomings of the Contingent Valuation. It is suggested to discuss the utility of agri-environmental programs among experts. For that, a three-step methodology including a possible monetary evaluation is developed. The method is applied on agri-environmental programs in Switzerland.