The demand for locally produced foods has been increasing. Concurrently, specialty food stores focusing on specific food attributes have also grown in popularity along with farmers’ markets. This study examines how the importance that consumers place on whether specific foods are locally produced affects the likelihood to shop at specialty food stores and farmers’ markets. The major findings indicate that consumers who value locally produced fruits and vegetables are more likely to shop at these markets. Therefore, these markets are well positioned within local food networks to take advantage of the increasing demand for local foods, particularly for fresh products.


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