@article{Heer:97603,
      recid = {97603},
      author = {Heer, Ines M.},
      title = {Behavioristische Analyse des Verbraucherverhaltens in der  landwirtschaftlichen Direktvermarktung},
      journal = {German Journal of Agricultural Economics},
      address = {2008},
      number = {670-2016-45797},
      pages = {7},
      year = {2008},
      abstract = {Scandals in the food industry have caused uncertainty  about quality and innocuousness of food for many consumers.  Direct marketing of products by farmers may be an important  way to strengthen consumers´ confidence. In this article,  the buyer is focus of the analysis. In contrast to other  studies, the purchasing changes are examined. The objective  is the development of an econometric model and the  development of strategies for direct marketing.},
      url = {http://ageconsearch.umn.edu/record/97603},
      doi = {https://doi.org/10.22004/ag.econ.97603},
}